There is proof that 80% of your ad spend is linked to your headline. Get the headline right and your chances of a much better return on your hard earned marketing monies shoots up. Clyde Bedell of Santa Barbara in […]
5 ‘result’ pointers on how to write better headlines – Infographic Read More »
To celebrate its 80th anniversary, fashion brand Sperry will be sending 80 adventurers around the world to partake in odysseys #odyysseysawait meant to pull them out of their comfort zones. The content-driven campaign, created out of Mono, will be tapping
Kari experienced more than just the people in Ireland #odysseyproject Read More »
With 1.73 billion users on social media, finding influencers to follow that provide real value to our feed can be an overwhelming process. But fear not, Meltwater is here to save us from the search! Since we regularly blog around
St Patrick’s Day : 6 Irish Influencers to follow in Marketing, PR and Tech News Read More »
M&C Saatchi Unveils ‘The Hare and the Tortoise’ for TfL – TfL encourages young teens to ‘Think Slow’ near busy London roads promoting road safety – M&C Saatchi has unveiled an integrated campaign for Transport for London targeting young teenagers
Watch : ‘Don’t let your friendship die on the road’ campaign from TfL / M&C Saatchi Read More »
Marketing Engagement News from theMarketingblog. Native advertising, branded content, sponsored content – call it what you like – it’s red-hot latest marketing news… Here is your constantly updated opportunity to get the latest UK marketing news, case studies, articles, interviews
Laughter Spot : On his way to a lecture on alcohol abuse More great ‘ Laughter Spots‘
Laughter Spot : On his way to a lecture on alcohol abuse Read More »
Case study. An enticing promotion from Toucan to build Kettle Chips position as the UK’s number one hand cooked crisp brand.
Case Study : A lovingly hand crafted offer from Kettle Chips – Toucan Read More »
Archant has announced the appointment of Will Hattam as Chief Marketing Officer, to lead the company’s overall marketing strategy and evolution, including its continued digital development. Will has been at Archant for over three years, with 18 years of experience
Movers and Groovers : Archant appoints first ever Chief Marketing Officer Read More »
The BBC has revealed that Ed Miliband may end up debating with an empty chair if David Cameron refuses to attend their head to head showdown before the election.
Laughter Spot : Debating with an empty chair Read More »
The Martin Agency has won loads of plaudits for its work for Geico car insurance – deservedly – and here’s the latest instalment in its ‘It’s What You Do’ campaign. Just brilliant .. Click the chicken to see the ad….
WATCH : The chicken did more this time than just cross the road : Geico car insurance Read More »
