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Research: 74% of marketers now prioritise social for launches, TV drops in importance to sixth / Five by Five

Research unveiled today has highlighted that social media is king when it comes to launching new products: three-quarters of brand marketers (74%) now prioritise social media above TV advertising in their launch marketing plans. The research was commissioned by launch […]

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Total Media launches performance media agency, Running Total

The behavioural planning agency, Total Media, has today announced the launch of Running Total, a new joint venture specialising in performance media planning and buying. The venture will be co-owned by Total Media, and John Marshall and Colin Reynolds, who

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[Watch] Nespresso and Clooney ‘wouldn’t change a thing’ in latest advertising campaign

It has been over ten years since George Clooney first partnered with Nespresso, and today sees the release of their latest collaboration, the most eventful and humorous campaign to date, Change Nothing. Debuting on 25th September 2016 at www.nespresso.com/whatelse, the

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