A new Nurofen ‘Unite to Conquer Body Pain’ advertising campaign which focusses on the combination of two products: Nurofen Express Tablets and Nurofen Express Heat Patches broke on Monday 3rd February 2014. RB’s new £1.5m multi-channel media campaign to support […]
New £1.5m Nurofen advertising campaign Read More »
London, 27 January 2014: According to Nielsen’s quarterly Global AdView Pulse report,display Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013 compared to the same period the year before. Display Internet ads, although measured
Research from Nielsen: Internet ad spend up 32% globally, TV up 4% Read More »
Down 0.4% in Q3 alone but down 3.8% across first three quarters of 2013 London, 22 January 2014: Global advertising spending rose 3.2 percent in the first three quarters of 2013, also rising 3.2 percent in the third quarter
Research from Nielsen: European ad spend rallies but still down -3.8% Read More »
From www.adweek.com This is it: the best trailer of the year. Or at least that’s the opinion of the top awards show for advertising in the cinema, TV and video game industries.
Video / Check out the trailer that was just named the ‘Best of the Year’ Read More »
Q2 Global ad spend increases 2.8% led by Latin America and Asia Pacific London, 15 October 2013 – Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5 percent in the second quarter of 2013 and 2.8
UK Ad Spend declines -2.3% in first half of 2013 / Nielsen Read More »
Latin America the star performer as Europe only region globally to suffer fall in spend vs. Q1 2012 London, 18 July 2013 – Advertising spend continues to rebound globally, though increases slowed in the first quarter of 2013. According to Nielsen’s
Research Update : European ad spend down 4.4% in Q1 2013 / Nielsen Read More »
In the media sector, reputation plays a hugely important role in selecting the right media partners. This is why BSBMedia and The Vision Network have launched the first annual International Media Image Survey (I-MIS), a unique study, run in conjunction
Samsung Electronics this week unveiled its biggest ever marketing campaign for its flagship smartphone, the Galaxy S4. The campaign, which uses the strapline ‘Life Companion’, brings to life the people-inspired innovations behind the new device, and includes TV, print, PR,
Europe only region globally to suffer fall in spend vs. 2011 London, 11 April 2013 – 2012 closed out on a positive note for the ad industry: globally, ad spend increased 3.2 percent year-over-year to $557 billion, according to Nielsen’s quarterly
Global ad spending rises 3.2% in 2012 / Nielsen’s quarterly Global AdView Pulse report Read More »
Thunderhead.com, a pioneer of SaaS solutions for customer experience management, today announced the appointment of John Coldicutt to the position of Chief Marketing Officer (CMO). John brings a broad skillset and a wealth of experience to Thunderhead.com’s forward-thinking management team and
