A recent ASA ruling has highlighted the widespread problem of celebrities and bloggers breaking the rules when it comes to promoting brands on social media. Complaints were made concerning a tweet posted about Alpro yoghurt by TV presenter AJ Odudu […]
LinkedIn, the world’s largest online professional network, today announced the launch of a new international B2C and B2B marcomms campaign designed to drive awareness of its ‘Jobs’ function and support engagement amongst its global members. The content marketing-led campaign –
LinkedIn launches international marcomms campaign with John Lewis and ASOS Read More »
Twitter handles won’t count: Names that would have previously been included at the start of a reply won’t affect the word limit so you could potentially tweet groups of entrants and tag a brand in Retweets. You can retweet yourself:
Twitter character limit extended … what will this mean for promotions? / PromoVeritas Read More »
Social media ‘travel bragging’ is ‘so 2014’, according to research1 by leading global flight search and travel deals website, Cheapflights.co.uk. The trend, which really mushroomed two years ago when mobile phone networks began dropping overseas data roaming charges, is on
Social media promotions are easy to set up and at low cost they can offer a big audience and fast turnaround – but there can be pitfalls too. Bad news travels fast, and reputations can be damaged in seconds, campaigns
10 top tips for running promotions on social media / PromoVeritas Read More »
GOOOOOLD! What a way to open Team GB’s medal count! @adam_peaty take a bow! #IAmTeamGB pic.twitter.com/ZGwjr6jbKr — The National Lottery (@TNLUK) August 8, 2016 Camelot, operator of The National Lottery, has partnered with EchoMany to launch its first personalised Twitter
National Lottery launches personalised Olympic Twitter campaign Read More »
Behind every great promotion should be a set of terms and conditions drafted to protect both the promoter and the consumer.
Mind your T’s and C’s – getting the best out of your terms and conditions / PromoVeritas Read More »
94% of all PR crises either start or spread on Twitter. That’s according to new research from media monitoring platform Visibrain, released in conjunction with the company’s Best Practice Guide for Media Monitoring. Visibrain’s research was conducted in partnership with
1 in 5 PR disasters break on Twitter, while 94% are inflamed by Twitter trolls Read More »
Social media platforms provide businesses with a huge opportunity to improve consumer trust, according to new research by Trustpilot, the global online reviews platform. Over a quarter of respondents (29%) say brands that are active on social media are more
Brands with active social presence ‘more human’, Trustpilot research reveals Read More »
[From PromoVeritas] .The rise of social networks such as Facebook, Twitter and Instagram has revolutionised the way promotions are run. They enable campaigns to be launched quickly, cheaply and easily in just about any country of the world. Until recently
3 very successful Snapchat promotions … H&M, Burger King, Mondelez / PromoVeritas Read More »
