TheMarketingblog

Twitter

30 top Twitter comedians tell us the story behind their best joke

It’s hard to imagine a world without Twitter, and more specifically, a world without people making jokes on Twitter. The medium has become so ingrained in Internet culture that it has now leaked fully beyond the constraints of Twitter so […]

30 top Twitter comedians tell us the story behind their best joke Read More »

Watch : Home of Amazing Moments’ tourism campaign launches to get Brits to ‘holiday at home’

In the run-up to May half-term and the summer holiday season VisitEngland has today launched its largest domestic marketing campaign for 2016 to promote amazing ‘moments’ that can only be experienced on a trip across Great Britain and Northern Ireland.

Watch : Home of Amazing Moments’ tourism campaign launches to get Brits to ‘holiday at home’ Read More »

“Create your own personalised news feed which goes out to the trusted sources you respect” / Cronycle

If you’re like a lot of social media marketers, you will spend a lot of time searching for content to post on social media. This is often referred to as ‘content curation’ and we’ve spoken to marketers who spend up

“Create your own personalised news feed which goes out to the trusted sources you respect” / Cronycle Read More »

Research : Is brand loyalty dead? Brits will ABANDON favourite brands that fail to personalise

Half of British online shoppers (47%) will now walk away altogether from a brand that doesn’t understand them as a customer, a new UK consumer study* commissioned by Ometria has found. The same study has discovered that 84% of consumers

Research : Is brand loyalty dead? Brits will ABANDON favourite brands that fail to personalise Read More »

Executive Health : “News that 1 in 5 adults struggle to run further than 100 metres”

Running for a bus or the tube might be a daily occurrence for some, however that would still be out of reach according to the British Heart Foundation’s statistics that a fifth of adults say they would struggle to run

Executive Health : “News that 1 in 5 adults struggle to run further than 100 metres” Read More »

Debenhams: the functional and emotional engagement journey / Chloe Rigby, Internet Retailing

Brand engagement is key to Debenhams’ [IRDX RDEB] mission of expanding ecommerce to 30% of all sales, from 14% in 2015. Some 40% of those internet sales were via mobile, with conversion through these devices up by 10% in 2015.

Debenhams: the functional and emotional engagement journey / Chloe Rigby, Internet Retailing Read More »

Hootsuite launches new YouTube, Facebook, Twitter, and Instagram Video integrations

Hootsuite, the most widely used platform for managing social media, today announces video integrations with YouTube, Facebook, Twitter, and Instagram. Now organizations can easily manage their videos from a single platform, reducing complexity and increasing reach across social channels to

Hootsuite launches new YouTube, Facebook, Twitter, and Instagram Video integrations Read More »

Research : Unreality: social media and its challenges for the youth of today … Jeff Johns, Research Director, Northstar Research Partners

Social media is redefining what it means to be a teenager Over the course of history, and particularly in recent decades, technology has repeatedly redefined the lives of young people. During the 20th century, the rise of the telephone expanded

Research : Unreality: social media and its challenges for the youth of today … Jeff Johns, Research Director, Northstar Research Partners Read More »

The changing face of modern Britain – as revealed by 850 billion Facebook & Twitter posts

A new report from Crimson Hexagon, a business intelligence company specialising in analysing and interpreting social media ‘big data’, has revealed how British culture is fundamentally changing. Since 2010, 850 billion social media posts reveal that people in UK are

The changing face of modern Britain – as revealed by 850 billion Facebook & Twitter posts Read More »