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Exclusive Insight / Effective approaches that UK retailers are using with social media today – Burberry, Waitrose,#AmazonBasket

Exclusive – From Social Media to Social Commerce by Ian Jindal To learn more about social commerce and the full multichannel retail landscape, book your place at the Internet Retailing Expo and the eDelivery Expo taking place on 25th and 26th […]

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McDonald’s, Starbucks, Just Eat and Pizza Rosa / Are you making productive use of social media? / Jeanette Carlsson, CEO, @newmedia2.0 Ltd

Are you making the most of social media? 7 in 10 UK adults log into their social media accounts every day, according to Ofcom. According to eMarketer, by next year (2015), more than half of those using a mobile phone

McDonald’s, Starbucks, Just Eat and Pizza Rosa / Are you making productive use of social media? / Jeanette Carlsson, CEO, @newmedia2.0 Ltd Read More »

UGC / Jack Daniel’s largest fully integrated Christmas campaign, “Untraditional Traditions” is launched

Set to be the Jack Daniel’s largest fully integrated Christmas campaign, “Untraditional Traditions” takes inspiration from the home of the Tennessee whiskey, where each year a 26ft Christmas tree is built using Jack barrels in its hometown Lynchburg. Inviting consumers

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New : Not just content as usual – but ‘fresh’ rolling news, articles, success stories created specifically for your company in the form of a bespoke blog or newsletter

Revive your failing B2B marketing with your own special bespoke newsletter from theMarketingblog. Here is the reach we give you.. TheMarketingblog Fresh Marketing News (Scoop It) The very best of TheMarketingblog (Tumblr) Shaken & Stirred (Rebel Mouse)  Twitter 5,436 prospects   LinkedIn 2,930 prospects

New : Not just content as usual – but ‘fresh’ rolling news, articles, success stories created specifically for your company in the form of a bespoke blog or newsletter Read More »

“When the customer says yes, stop talking” / Former Mayor of New York City Michael Bloomberg

Publishers need to make it easier for advertisers to say yes Focus article by Guy Cookson who is CMO and co-founder at Respond

“When the customer says yes, stop talking” / Former Mayor of New York City Michael Bloomberg Read More »

Events : E-goi will be at ad:tech London (Stand 224) next Tuesday and Wednesday 21:22 October 2014

E-goi will be at ad:tech London (Stand 224) next Tues and Wed 21:22 Oct 2014 https://t.co/cvZpSxEnHQ … pic.twitter.com/XmRMWJ5WIT — Will Corry (@slievemore) October 16, 2014

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B2B marketers : How to improve lead generation, referrals, content and more

In a recent article for Ad Age, Ruth Stephens offered her“top seven” list of b-to-b marketing channels. Topping the list was website lead generation. Stephens reviews the basic ways in which businesses typically use their websites for inbound lead gen,

B2B marketers : How to improve lead generation, referrals, content and more Read More »