With new figures showing that the redemption of consumer coupons in the UK has almost doubled since 2009, PromoVeritas – the independent promotional compliance and verification service – is warning that brand owners and retailers face even greater financial risks […]
What do you think? Is this indeed good, clean fun? Or is this a brand in desperate need of a cold shower? How do brands choose a design for sustainable living? .. Ian Birkett, creative director, Corporate Culture The likes
M&C Saatchi has appointed Sveta Doucet – who will be joining its New York office – as Chief Strategy Officer. Doucet will officially start in November, and will report to NY CEO Jeff Brooks. She joins Pierre Lipton, Chief Creative
Movers & Groovers : Sveta Doucet joins M&C Saatchi as Chief Strategy Officer Read More »
James Bond: 50 Years Of Movie Posters Leading online men’s media group, IGN Entertainment UK, has appointed nugg.ad in a move that will enable it to deliver highly measurable brand-building online advertising campaigns to its UK clients. AskMen.com
How to use online ads in a more strategic way to brand build / AskMen.com & nugg.ad Read More »
From today tourists, visitors and Londoners alike who are enjoying free O2 Wifi in some of the busiest parts of London will see Unilever’s first ever sponsorship of the landing pages. As the temperature rises and the crowds congregate in
Free O2 Wifi tempts consumers with Wall’s Ice Cream Read More »
The first round of conference speakers has been announced by ad:tech London. The show, taking place 19-20 September at the National Hall Olympia, connects the digital media community for two days of purposeful learning and networking. In the first round
Via the Hotcow blog … From smart vending machines to interactive installations, we selected the best methods to get your products into consumers’ hands. Product sampling continues to rank among the most effective tactics of field marketing. Surely, sampling is
Hotcow spotlight “five methods of getting your products into consumers’ hands” Read More »
The UK’s largest coupon and voucher services provider, Valassis, has appointed Clareville to handle its PR. The award-winning agency won a competitive pitch to manage B2B media activity for the company.
Greenpeace activists have scaled the headquarters of the world’s largest fast food company (1) and deployed a giant banner depicting a Sumatran tiger on the front pillars of the iconic KFC building. The banner read: ‘KFC Stop Trashing My Home’.
A serious PR problem : “KFC Stop Trashing My Home” Read More »
