TheMarketingblog

Waitrose

‘Wonderful things’ at Waitrose with its “British response” – morning coffee and a cup of tea in the afternoon

Mark Price, managing director at Waitrose, said the supermarket had decided to make a very “British response” to the growing competition from the German discounters: I think that Waitrose has taken a very British approach to that [threat]. We have decided

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WDMP have adopted coffee capsule newcomer, CaféPod, and will act as a mentor

As part of the annual Marketing 4 Start-Up Britain event, recent DMA Grand Prix winner, direct  response and digital marketing agency, WDMP, adopted coffee capsule newcomer, CaféPod, and will act as a mentor, providing  them with marketing expertise, strategy guidance

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Save the date: Internet Retailing Expo – NEC in Birmingham on 26th and 27th March 2014

London, 15th January – Disney, Hobbs, Homebase, John Lewis, French Connection, Fortnum and Mason, eBay, Google, the University of Oxford, Waitrose and Tui Travel are amongst the confirmed names billed to talk about how they are delivering multichannel retail results

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Valassis Research : “82% deal hungry customers are planning on using a promotional offer”

From the research … “When it comes to choosing where to carry out the seasonal shop, many consumers will be opting for supermarkets that aren’t their regular store.” Retailers can expect some festive cheer this year as shoppers appear poised

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IMRG – Almost 1 in 5 multichannel sales are now click and collect

From www.imrg.org New data from IMRG and Capgemini reveal that almost 1 in 5 (19%) multichannel online sales are now click and collect”    Read on… Executive Summary 19% of multichannel retailer sales were click and collect in Q3 of 2013

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Events : The UK’s largest trade show for online & multichannel retail announces the first of over 60 “retailers” presenting at IRX 2014

Mark Pigou writes … Internet Retailing Expo 2014, the UK’s largest trade show for online & multichannel retail is delighted to announce the first of over 60 “retailers” presenting at IRX 2014. IRX delivers 6 free to attend “retailer” driven

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Festive campaigns from the main retailers – action moves online as shops target social media

From www.theguardian.com –TV Christmas adverts battle moves online as shops target social media By the end of this week, all the main retailers will have launched their festive campaigns – but this year they’re spending a lot more cash on the

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