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women for women

Women for Women : Can a simple patch make you feel better about yourself?

Dove has long shown an impressive ability to have it both ways: encouraging women to respect their natural beauty while also selling them a litany of beauty-enhancement products. Now, the Unilever brand  is going even further, essentially saying every aspect of […]

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Women for Women : How many female board directors are employed by PR companies?

Sarah Hall writes … Through the fantastic response to last Friday’s #CIPRCHAT and recent coverage in PR Week, The Drum and Communicate Magazine, I know many of you are fully up to speed with the CIPR’s commitment to tackle equal pay and gender balance in PR. In

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Women for Women : Using models who haven’t been digitally enhanced

The Aerie Real campaign is aimed at using models who haven’t been digitally enhanced. The company hopes to make normal women feel good about their bodies and is even asking women to use the #AerieREAL hashtag to share photos of themselves.  

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Women for Women : Want to win the favour of women – then go to the social hubs where female audiences hang out

A helpful free book by Insights in Marketing . The book Getting Women to Buy: Better Insights to Transform your Marketing, helps marketers decode the personalities of women buyers by organizing them into five categories or prototypes who adhere to certain

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