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women for women

Women for Women : How can we work together to break down the barriers of gender stereotyping?

Comment from Josh Krichefski, CEO at MediaCom on Kantar’s latest ‘Winning over Women’ research. In order to shatter gender stereotypes, brands of all kinds should be engaging women through advertisements based on age, regions, life stages, career aspirations and culture;

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Women for Women : First UK company to offer “period leave” to its female staff

Discussions surrounding a lady’s time of the month can be taboo or uncomfortable, particularly for us Brits. But Rebecca Baxter, director of Coexist, hopes to change that with a so-called period policy, allowing female staff to take leave during painful

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Women for Women : Natural hair care line Shea Moisture apologises after ‘hair hate’ ad mishap

Natural hair care line Shea Moisture has been a staple for many black women throughout the years. But last Thursday, a new video from the company surfaced, which had many wondering who exactly their target audience really is.

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A new campaign for the early detection of breast cancer and against censorship.

MACMA present its new campaign: “Everybody Loves Boobs”, created by DAVID and produced by LANDIA The agency creatively led by Ferioli and Cubría, present a new campaign for the early detection of breast cancer and against censorship. After the successful

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Women for Women : “Secrets to holding a successful business meeting”

Okay, so you’ve started your business and it’s actually gone reasonably well, so far. There have been no major problems, a few hiccups here and there, but you’ve managed to cement your startup into the market and it’s performed well.

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