Breaking : Unilever, YouTube, Cannes, WPP, Apple .. via MAD London
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JICWEBS comment re Times article on ads funding terror
“This issue of brand safety online is one of the very reasons the Joint Industry Committee for Web Standards (JICWEBS) was set up and we have a certification system to tackle this. It enables companies involved in serving online ads
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64% of users are more likely to buy a product online after watching a video
7 simple but effective tips for video marketing Pretty much any video marketing statistics that you may encounter paint a picture of this once up-and-coming, but now firmly established marketing method as one that is highly impactful for businesses operating
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ifolor tap into the eventful moments of heartbreak and divorce in comedy films for Christmas
A new campaign, featuring two teaser television commercials and two related films, has been created by Walker Zurich to raise awareness for ifolor photobooks in the lead up to Christmas. The humorous ads, which launches today, see a love-struck wedding
Chupa Chups Airheads launch content partnership with Global Media ahead of Jingle Bell Ball
Chupa Chups Airheads, the intense-flavoured fruit-based candy from Perfetti Van Melle, has today launched a new content and influencer partnership with Global Media to promote its sponsorship of the Jingle Bell Ball and drive brand awareness. The partnership has been
A new online platform for watching great stand up
NextUp, a brand new stand up comedy focussed online video on demand platform is delighted to announce its officially launch on 15th November 2016. Hosting a wealth of recorded live stand-up content for those who love comedy and want more
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Introducing ‘YouTube Director’ : A suite of video ad creation products for businesses
Whether it’s for entertainment, indulging a passion, or discovering something new, more people are turning to YouTube to watch video. In fact, growth in watch time on YouTube is up over 50 percent year-over-year1 so now, more than ever, businesses
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Jennifer Aniston makes a new friend on Emirates
Hollywood actress, director and producer Jennifer Aniston makes a return to the Emirates A380, and makes a new friend, in a new global digital and TV advertising campaign for the world’s best airline*. The advert builds on the success of
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Impulse launches new campaign with YouTube star Leanne Lim-Walker
Impulse has launched a TV and online campaign for its new Why Not? fragrance starring Leanne Lim-Walker, a YouTube fashion blogger who embodies the brand personality perfectly. The film brings the brand’s “Live Life on Impulse” proposition to life. Impulse
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1 in 5 PR disasters break on Twitter, while 94% are inflamed by Twitter trolls
94% of all PR crises either start or spread on Twitter. That’s according to new research from media monitoring platform Visibrain, released in conjunction with the company’s Best Practice Guide for Media Monitoring. Visibrain’s research was conducted in partnership with
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