TheMarketingblog

YouTube

Brands with active social presence ‘more human’, Trustpilot research reveals

Social media platforms provide businesses with a huge opportunity to improve consumer trust, according to new research by Trustpilot, the global online reviews platform. Over a quarter of respondents (29%) say brands that are active on social media are more […]

Brands with active social presence ‘more human’, Trustpilot research reveals Read More »

Docusol launches animated film starring a guitar-playing nappy for “Make a Nappy Happy” campaign

Docusol, the children’s constipation relief brand, has launched a new animated film featuring a singing and guitar-playing nappy, as part of its “Make A Nappy Happy” campaign. The online film, promoting Docusol Paediatric Solution for babies and created by McCann

Docusol launches animated film starring a guitar-playing nappy for “Make a Nappy Happy” campaign Read More »

YouTube unboxing phenomenon ‘Unbox Therapy’ goes supersize in the biggest unboxing quest ever taken on

Lewis Hilsenteger of Unbox Therapy, one of YouTube’s most popular unboxers, has released a video of his biggest ever unboxing quest – the reveal of the all new Ford KA+ value small car (view here). Ford are truly thinking outside

YouTube unboxing phenomenon ‘Unbox Therapy’ goes supersize in the biggest unboxing quest ever taken on Read More »

Debenhams: the functional and emotional engagement journey / Chloe Rigby, Internet Retailing

Brand engagement is key to Debenhams’ [IRDX RDEB] mission of expanding ecommerce to 30% of all sales, from 14% in 2015. Some 40% of those internet sales were via mobile, with conversion through these devices up by 10% in 2015.

Debenhams: the functional and emotional engagement journey / Chloe Rigby, Internet Retailing Read More »

Hootsuite launches new YouTube, Facebook, Twitter, and Instagram Video integrations

Hootsuite, the most widely used platform for managing social media, today announces video integrations with YouTube, Facebook, Twitter, and Instagram. Now organizations can easily manage their videos from a single platform, reducing complexity and increasing reach across social channels to

Hootsuite launches new YouTube, Facebook, Twitter, and Instagram Video integrations Read More »