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Research : Victoria’s Secret is the top brand using social media .. Spredfast

Looking at 50 major brands in various industries, Victoria’s Secret was the only one to score top marks across all eight social media platforms analyzed by Spredfast. Victoria’s Secret is the top brand using social media, according to new research […]

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An important message from Matthew Appleby about ad:tech London 21-22 October

With ad:tech London taking place on the 21-22 of October I wanted to send you a reminder to those who are not yet involved or registered to attend. ad:tech London is the event for modern marketing & media and this

An important message from Matthew Appleby about ad:tech London 21-22 October Read More »

Tackle key issues like programmatic, data-fuelled marketing, content marketing & native advertising, future media & technology, engagement & experience, mobile, social and video.

ad:tech London : The conference @adtech_london the definitive forum for the world’s leading brands, agencies and media owners Click here to sign up for a free exhibition pass or visit the website for further details ad-techlondon.co.uk

Tackle key issues like programmatic, data-fuelled marketing, content marketing & native advertising, future media & technology, engagement & experience, mobile, social and video. Read More »

YouTube has acquired mobile video company Directr, which helps small businesses create video ads for a monthly rate

YouTube has acquired mobile video startup Directr From adage.com – To make it easier and cheaper for small businesses to create video ads, YouTube has acquired mobile video startup Directr.

YouTube has acquired mobile video company Directr, which helps small businesses create video ads for a monthly rate Read More »

In 2014, Google will take 31.5% of the $140.2 billion global advertising market, down from 31.9% in 2013 – from eMarketer

Google’s worldwide share of digital advertising revenues is slipping, but the company remains by far the most dominant company in the global market, according to eMarketer. In 2014, Google will take 31.5% of the $140.2 billion global advertising market, down

In 2014, Google will take 31.5% of the $140.2 billion global advertising market, down from 31.9% in 2013 – from eMarketer Read More »